Key Terminology

7th nove 2018
L/o to review and explore key subjects and concepts

Definitions
Basically there are certain words and phrases that you should familiarize your self with

Connotations
The hidden attached or associated meaning of an image symbol colour ....

Conventions
The unwritten rule of a media text the thing we have come to expect from media products

Genre
The type the category or kind of media product

Ideology
The ideas values and beliefs that are promoted and encouraged by a media text

Institution
the company responds for creating and or disturbing the media product

Representation
The way a person place or idea is made to look or is shown to the audience

Target audience
The specific people the product is aimed at

Text
The actual media product being studied

Connotation Task
Red rose,  Romance , Death
A football, Sporty , Active , Boring
Baseball cap,  "cool" , Descises , Gangs
Stethoscope,  Medical , doctor , Safe crackers
Gun, Police , murder , crime ,battle/war , video games
The colour pink, Female  ,  Goo

The unwritten rules 

Romantic comedy
Male and female lovers
Funny Love moments
Male and female main characters kiss
Main characters not aloud to be together
Man and woman nearly don't get together


Action
Hero wins
Villan in jail
Lots of fight scenes
Villan Human or animal
Car chase

Horror
Screaming
Death
Evil sycopath person/thing
Lots of death / murder
Jump scares / haunted things

Children's
Good guy (mostly male)
Bad guy (mostly male)
Good guy side kick (mostly female)
Simple story line
Low level comedy / bright colours

What is the magazine cover promoting
Diet plans
Wight loss
Looking good
Cloths
Muscles
Family diets
body "hacks"
"Thinner is better"
Fitness ideology

Eastenders organizers
BBC

Fortnite organizers
Epic games, people can fly

Avengers organizers
Marvel , Disney

What are these stereotypes

Gay - Playing with doll (feminine), Childish, very camp, uncomfortable around girls behave over the top gay.
Dumb blond - Licking hand, Have small brain, has little amounts of friends, childish behave stupidly.
Smart/goofy - Glasses, intelligent, no friends,  pristine clothes , childish behave very weirdly and like a child.