NEA/Coursework

8th Jul 20
L/O: To plan ideas for either briefs.

Brief 1: Y11 prom fashion for boys or girls
              Current Teens fashion

Brief 2: End 1 time use plastics
              End plastic pollution in sea's
               End of deforestation
                Reduce carbon foot print by 2022
               
Platforms to use: Facebook, Twitter, Instagram and Tick Tock.
Style: Bold, noticeable, factual, bight and emotional.
Slogan ideas: End plastic pollution before it ends sea life. End 1 use plastics, not once forever. Lets                          stop deforestation, Together. Reduce your carbon foot print before you reduce nature.
Image Ideas: Deforestation, waste plastic in the sea and on beaches, the loss of nature caused by                                carbon foot print.
Audience interactivity: Get people to reduce their carbon foot print by using reusable plastics and not                                        littering, Allowing for them to make donations of money or time to clean                                              beaches and campaign against deforestation.

9th Sep 20
L/O: To explore possible tasks and research similar products.

Economical campaign ideas: Getting rid of the plastic 1 use masks.


The purpose of this campaign is to get people to choose between one use plastics or sea life animal and encourages people to use different emojis and to make their choice between the 2. The target audience is mainly people who are concerned about the plastic pollution and to encourage people who don't care or take no interest in pollution by using emojis which can be interesting to some people and get them to partake in the campaign.









11th Sep 20
L/O: To design a social media post template.



This is my work for todays lesson and I have created a template for my first social media post so when it comes time to adding my work to the post, I can just place it on top of the white lines which are there for me to just line up and compress the file.

16th Sep 20
Research
L/O: To research codes & conventions of similar products

Codes & Conventions - Aspects/elements that similar products have in common.


 
All of these logo's use either letters, circles or squares in them, and tend to use colours like: Blue, red, green, orange, white and black. On top of these's colours the logos tend to be simple or just the company name. Each logo doesn't tend to use more than 4 colours in-order to keep the design simplistic. The key aspects to making an effective logo are: Simple logo (to make the logo memorable), brights colours (to stand out and make the logo noticeable) and no more than 4 colours (to keep the logo noticeable but not too detailed to the point that it is hard to remember/recognise.)

Social media ecological campaign:
#TeamTrees
https://en.wikipedia.org/wiki/Team_Trees
https://teamtrees.org/
The team trees idea started may of 2019 when the Youtuber Mr Beast hit 20 million subscribers and some one suggested he started a campaign to plant 20 million trees as a way to celebrate, and that is just what he did. With the help of the whole social media community's the campaign aimed to raise a $1 for a tree and the gaol being 20 million and the $20million was reached with help from lots of content creators/influencers on social media.

The Logo for the campaign is:


A clearly liked campaign between social media platforms requires an effective and recognisable logo to differentiate the brand from potential others of a similar nature as well as a convincing campaign that people will be happy and enthusiastic to follow and be a part of. A campaign will also need to have a good slogan as well to add to the campaign and to make it more memorable. The ideology that they present to the audience is that with every $1 that is donated a tree will be planted which will help the environment as well as helping the future generations with carbon dioxide pollution because the trees will help in the effort to reduce the amount of Co2 in the earths atmosphere. The other encouragement to people to donate is that they will be a part of the campaign and have your name and amount of trees you donated to be kept on the official website for the campaign to show the organisers gratitude and to idolise all the people who were generous enough to donate. The logo consists of the main focus, trees and has a green and black colour scheme green because it is seen as an environmental colour and is the main colour of trees leaves and black because it contrasts quite well with the green and is a simple base colour and doesn't take attention away from the environmental green. The typography used is also unique because the slogan/campaign name is a short one word hashtag which is very common in the social media community as well as being easily recognisable, then the first word is the same font, size and colour as the hashtag while the second and more important word 'TREES' is in a bold font and this is to make it stand out from the rest of the logo and hashtag. The audience participation is to donate and that every $1 donation will equate to one tree planted towards the campaign, and if people do donate they will be idolised on the official website to show and thank their participation in the campaign. The target audience is the wide social media community as well as the environmental community and it is a campaign to bring each of the two communities together but it also stretches to the whole world its self because the cause is world wide and everyone needs to do their part and is bringing everyones attention to the problem that is at hand as well as giving people an easy way to help by donating money instead of going out side and actually partaking in the campaign which people may not have the time or professional ability to help physically.



Planning Stage
Name: Make Masks yours
Idea: Stop the public using 1 use plastic masks.
Platforms: Instagram, Youtube and Twitter
Engagement: Get people to ditch the 1 use plastic masks and design their using things that they can                          find around their house.
Slogan: Make your mask your self, to be as unique as you.

23rd Sep 20

Coursework Planning

L/O: To plan your coursework brief 

Planning Stage
Name: # Masks that last

Campaign aim: To get people to make their own masks from things at home and to share them online.

Style: Handmade, simplistic
Idea: Stop the public using 1 use plastic masks.
Platforms: Instagram, Youtube and Twitter.
Engagement: Get people to ditch the 1 use plastic masks and design their using things that they can                          find around their house.
Slogan: Make your mask your self, to be as unique as you.
List Info: 1,000 Likes, 10,000 shares 

Audio - visuals ideas: An animated handmade video showing facts about mask pollution 

Image ideas: The waste/damage that the masks cause, the benefits of making your own masks

Logo ideas: Handmade, vibrant positive colours and simplistic but effective.

To-do List: 

Design Your Logo 

Draw/Make Mock ups of the 3 SM posts

Storyboard your video

25th Sep 20

Facebook Post

L/O: To create a Facebook post template ready for your work to be placed into.

This is the Facebook post that I have created ready for my post to be implemented into the big empty space in the centre.

30th Sep 20

CourseWork Prep

L/O: To plan your coursework 

Planning Stage
Name: Masks that last

Campaign aim: To get people to make their own masks from things at home and to share them online.

Style: Handmade, simplistic
Idea: Stop the public using 1 use plastic masks.
Platforms: Instagram, Youtube and Twitter.
Engagement: Get people to ditch the 1 use plastic masks and design their using things that they can                          find around their house, and then share it online and tag other people into partaking in the                        challenge and sharing it among friends and family.
Slogan: #Masksthatlast, #Makeityours
List Info: 1,000 Likes, 10,000 shares 

Audio - visuals ideas: An animated handmade video showing facts about mask pollution 

Image ideas: The waste/damage that the masks cause, the benefits of making your own masks

Logo ideas: Handmade, vibrant positive colours and simplistic but effective.

7th Oct 2020

Target Audience

L/O: To research our target audience to enable successful targeting.

1. Age: 14 - 18

2. Gender: Female or Male

3. Income: £0 - £50

4. Race: Any

5. Family: Any

6. Level of Education: Full time

7. Beliefs: Believe in saving the planet and reducing waste

8. Hobbies and Interests: Any hobbies, interests in saving planet/reducing waste

What do they think of school?

They like/tolerate school.

What hobbies would they have?

Any type.

Would they be more likely to live in Urban or Rural areas? 

Rural, because these areas seem the majority of the waste

What is important to them?

The planets safety and pollutions

How would they socialise?

Internet, face-to-face (at school), social medias

How would their friends describe them?

Environmentally friendly people, not wasteful

How would they feel about the environment?

That it should be saved and valued and not destroyed. 

Why would your product appeal to them?

Because it is an attempt to reduce waste and reduce plastic pollution and reduce the amount of 1 use plastics.

Psychographics: Environmentally friendly and aware people who care for the environment and don't                                  like waste or litter and tend to be as economical as possible in-order to help preserve                                 the earth even if it cost a little time or money.

Demographics: Average teenager height, size and looks. Normal clothing, slight facial hair

Lifestyle: Large friendship group, goes out side with friends frequently enjoys doing outside activities                    especially those that help the environment in a way. 

9th Oct 20

Social Media Layouts

L/O: To create a Youtube page layout

This is the Youtube player page outline that I have made in todays lesson and I really like how it has turned out and the fact that it I have done it completely independently with out tutorial.  

14th Oct 20

Creative Photography

L/O; To explore and create creative photoshoot ideas

Planning

Shot Type - Close up (Face only, maybe shoulders included)

Theme - Masks

Model - Anyone

Outfit/Style - Non in particular

Location (Ideal) - White backdrop studio

Props - Masks

Materials Needed - Camera/Camera Phone, White backdrop

This is the new version where I have added the like bar and unloaders profile picture spot

21st Oct 20

Statement of intent

L/O: To produce a concise and clear statement 

The next few paragraphs are is my statement of intent that I have submitted as what i am hoping to complete for my coursework:

The brief is to create a social media campaign that attempts to create and awareness towards ecological problems and encourages people to join in with their campaign. My campaign is to get rid of disposable masks because of the plastic pollution that they cause, and my company is named, Masks That Last and my target socially and economically conscious 14-18 year olds. I plan to appeal to them by getting them to make/design their own re-useable masks and then share them on social media to show their participation and their unique designs. 

The main codes and conventions were to reduce waste, encouraging the public to join in and to tag others in. I plan on getting people to stop using disposable masks and create their own re-usable mask(s) and to share their designs and tag friends to do the same. From my research, I noted that other campaigns used bright enticing and environmental colours as well as negative photos and positive to show what their campaign can do, the campaigns also had a catchy/easy idea or tagline/hashtag which makes it memorable and encouraging to join. 

I plan to use stereotyping of campaigns by using before and after photos to show the change of reducing the use of disposable masks and how much of a positive it can be, this should appeal to my target audience because it would show the positives of making the change as well as allowing them to know that they are a part of making that change and would make them feel good for helping the environment. 

I plan to engage my target audience by getting them to design their own re-usable mask as well as to share it with the internet and to tag friends to do the same thing hopefully causing a knock-on effect.

13th Nov 20

Continuing Youtube Page

L/O: To continue making a youtube page for your coursework

This is what I have completed this lesson. I have started to add the description and have more to add to it in my next lesson.

27th Nov 20

This is the final product of my Youtube template, from now on I must move on to the taking photos ready for putting into my Facebook and Instagram templates and to put into my video then into the Youtube template. I have finished the description and the other videos on the side to give it the more authentic feel to the whole template.  

11th Dec 20

Complete a Photoshoot

L/O: To go out side and take photos for your coursework and 

This is a starting photoshoot that I have completed just to help me get a starting point for how I would like my actual/final photos to be like.

17th Mar 21

Coursework Audit

L/O: To review work so far and create a detailed plan.

War Plan:

17th: Plan audio-visual element.

24th: Finish Plan, Finalise appropriate text, potentially take more original images

26th: Finish logo

31st: Finish 2 Social media posts, start on the video for Youtube

21st: 

23rd: 

28th: Over look of work and confirm all is completed then HAND IN WORK

24th Mar 21

GET ON WITH IT

L/O: To plan an effective product aimed at a specific audience using appropriate codes & conventions

Today: Finish Video Plan and Finalise text.

172 words, overall (60 on Youtube, 30 on Instagram, 82 Facebook)

26th Mar 21

Keep GOING

L/O: To complete the Logo that has been started.

Today: Finish the Logo that you have started.

Work from Last Lesson (This is just work I forgot to add after finishing it last lesson.):

Logo (From todays Lesson):

These are my Logo Designs, They are practically similar with the only difference being between the placement the second line. I think that I prefer the bottom logo with the "Plastic Free" being off set from the centre.

31st Mar 21

ALL THE WAY

L/O: To start and finish the Instagram post and check the text/writing associated with that post.

31st: Finish 2 Social media posts, start on the video for Youtube

However, Small change of attack plan for today, to:

Create Instagram post, then add My Logo to all social media posts now that it has been completed. (The final design above.

I have now added my recently made logo to all of my social medias templates. I have also created the Instagram post and I have made it straight on the Instagram post to save time trying to re-size it and make sure it fits into the space I left for the post to go. I like how the Instagram post looks because it is simple but very effective and I very much like it and feel it can get a high grade when it comes to be marked. 

This is my updated check list table, next lesson after easter I am going to make a start on the video element of my coursework, this will move both no's into the Partially coulomb. Then once finished that will move the last 4 stragglers into the Yes coulomb and therefore my coursework will be completed and I will be in a position ready to submit my work. I have also Completed the "Clear Sharing Opportunities" I just haven't added a star in the 'Yes' coulomb.

21st Apr 21

KEEP ON FLYING!

L/O: To keep going, you got this.

21st: Make Video.

23rd Apr 21

ALL THE WAY!

L/O: To finalise your work and add it all together.

23rd: To add my video to the youtube template.

Next Lesson: To make my writing's aims more clearer and make it more direct e.g. change 'people' to 'you and friends'

28th Apr 21

KEEP GOING YOU'VE GOT THIS

L/O: To alter your previous works.

28th: To change the message to make it more personal, rather than aiming it at Mr. Someone by just saying 'people', making it 'you' and 'your friends'.

 

7th May 2021

ALL THE WAY

L/O: To re-design the youtube template and add the video on top of it once again