L/O: To identify and explain different music genres
List different music Genre :
1 Pop
2 Rock
3 Heavy Metal
4 Country
5 Jazz
6 Rock 'n' Roll
7 Orchestral
8 Thrash Metal
9 R'n'B ( Rhythm 'n' Blues )
10 Reggae
11 Grim
12 K-Pop
13 J-Pop
14 Hip hop
15 Folk
16 Musical theatre
17 Classical
18 Opera
19 Indie
20 Electro
21 Bues
22 Dubstep
23 Techno
24 Rap
25 Soul
Research :
- Rock
- Pop
- 1 more of your choice
Keep in mind :
What they wear,
What they typically sound like,
What these they sing about.
Rock
1. The male artist is normally wearing; Black or no top's, jeans, lots of accessories, and have long hair. While the very few women rock artists wear; Black tops, jeans and a few accessories.
2. They are very loud and shouty with lots of guitars and drums and is a very fast paced genre of music
3. They normal are about love (Relationship), life in general and even rebellion and social concerns
Pop
1. The male artists are typically wearing: Bright and colourful cloths that are trending at the time with some accessories like hats and chains as well as lots of tattoos and short hair, this is also the same for females.
2. They are normally a medium pace with guitar's drum's and are loud enough for you to hear them and haven't got any unnecessary sounds, and far-more electronic
3. The songs are normally about love and relationships.
Country
1. The male artist normally wear Checkered shirts with jeans and have big cowboy boots with matching cowboy hats and may have minimal accessories like necklaces. While the women artists typically are seen wear tight fitting tops with jeans and the matching cowboy boots and have accessories like sun glasses and necklaces.
2. The songs typically sound like a slow or fast pace song which has the singer and a acoustic guitar, a harmonica, a banjo and sometimes an accordion.
3. The main themes of a song is about ballads, life or going out.
1st November 2019
Music Magazines
L/O: To explore the terminology an genre of popular music magazines
The History Of Mojo Magazine
Mojo magazine was first published on the 15th October 1993 and has been a monthly magazine published every month since, in keeping with its classic rock aesthetic the first issue had Bob Dylan and John Lennon on the front cover as its stars. Mojo was initially published by Emap but since January 2008 Bauer Media group started publishing the monthly magazine, this magazine is published in the UK only.
Magazine Cover Elements
Find out what these mean:
Typography - The arrangement, the style , appearance and font of the letters, numbers and symbols
Layout - The arrangement of visual elements on the magazine that is made to be more intriguing to the reader.
Lexis - The choice of words used.
Colour Palette - The types of main colours that are present throughout the magazine.
Mise-en-scne - Where every thing is placed throughout the whole magazine to be more intriguing to readers. Props, light, costume, setting etc.
Music Magazine Covers
Pop
These covers all have bright colours as part of there colour palettes, and the main colours are; Pink, Red, Black, White and Yellow. These colours are used because they are bright and eye catching which is commonly liked with the pop genre. The images used and the shot types are used to entice you to read to magazine because they are all of well know singers and bands so you would recognise and potentially like that singer, while the shot types are mostly mid or close-up shots. These are taken like this is show who the singer is and some of what they are wearing which would be one of the ' pop' colours associated with the genre. The Typography used on the front cover of the magazines is large enough for you to read but not too big to wear you can't see anything else, the fonts use are a mixture of both upper and lower case because it is serious and then the font is ether Serif or Sans Serif because of them being well know fonts and ether modern or classic. The Lexis that is used are all used because they are all relevant to subject(s) of the articles of the magazine. Finally, the layout of the magazines all have a similar trend of having the smaller cover lines around the sides of the magazine cover and the main cover line in the centre or top of the magazine because that is the part of the main focal point which is the photo of the singer which is not block by anything unless it s the name of the singer and a little about why they are in the issue of that magazine .
Rock
All of the rock magazine covers above have a very noticeable pattern, that being that their colour palettes consist of ; Black, White and hints of Yellow and Red. These colours have been chosen because they are the classic rock colours, that being dark with hints of other bright colours. The images consist of famous rock bands, but on one of the band members who also might have there instrument that they normally play with, and the shot type is a medium long shot, Mid shot and also a Close-ups of the band member. The typography of the magazines consist of lots of different fonts but are mostly two or three colours and are ether big or small fonts depending on the importance of the article, and is a mixture of Serif and Sans Serif. The Lexis used is all words and phrases that relate to the subject of the article it is talking about
6th Nov 2019
Music Magazines & Audiences
L/O: To identify and analyse a target audience using demographics & psychographics
Top Gear Magazine Target audience
Age : 15 - 25 year olds
Gender : Male
Occupation/Income : High earning people, Because it shows expensive super cars on the front cover
Interests : Car enthusiasts
Demographics:
Age/Gender : Male 20 year olds.
Race/Ethnicity : White.
Location : Urban.
Employment status : A good job with a high disposable income .
Social Class : ABC1, This is because there are a lot of expensive cars advertised in the magazine.
Psychographics :
Young & Rubicam - The Aspirer and The Succeeder
Lifestyle Categories - Egoists, Groupies
VAL's - Esteem Seekers, Strivers
Identifying the audience
Age
Gender
Occupation/Income
Interests
Class
Religion
New or existing Audience
Where they live
Mass or Niche audience
Values/Ideology
Personality
Mass - This is a very large audience
Niche - This is a smaller, specific audience
Demographics look at the factual data like: Age, gender ,marital status & income.
Psychographics look at lifestyle, behaviours and attitude.
Identifying a Target Audience
Demographics
This pop music magazine is aimed at 20 year old male pop music fanatics who are of no particular race or live in a certain location, i believe this is also aimed at people who have a Medium income job and have a low - medium disposable income.
Psychographics
This pop music magazines TA psychographics have a very up-beat pop personality, and are a disconnected social value group while there attitudes are a ' The Reformers' going by Young & Rubicam's consumer models, there obvious interest would be pop music but i also think they would be the type of people who like to go out clubbing in the disco and has an all-round clubbing and groupie lifestyle.
13th Nov 2019
Genre & Target Audience
L/O: To identify target audience for a variety of music magazine genres and link to genre codes
Analyse Target audience
MOJO
Dark colours connote the darkness of classic rock and will appeal to teenage reader.
Modern, block caps for the main importance of the magazine, with a casual lowercase font as well for the less but still important paragraphs and so will appeal to the target audience who want the latest on rock music.
The layout suggest that the main picture is important an they want for you to look at it,
Billboard
Dark blue with red connote the bight colours of pop and will appeal to teens and bellow
Modern lower caps for the main masthead in a large font, with smaller font for the cover lines
The layout show the main image without anything obscuring it showing the importance of it.
Kerrang!
White and red shows the opposite of rock which is typically dark colours but this will still appeal to the rock audience
Classic, block caps for the main masthead and smaller font for the cover lines and still block caps
The layout covers most of the main image so the main focal point is the tag line ' FIGHT THE POWER'
XX
The white and hints of black and red connote the genre of hip hop which will appeal to teens who enjoy hip hop
Simple, block caps for the masthead, which is covering the main image therefore the masthead is the main focal point, then small yet still block caps for the cover lines
15th Nov 2019
The Magazine Industry
L/O: To explore the magazine industry ownership, regulation & revenue.
Terminology:
Conglomerate - A company consisting of many different businesses.
Globalised - Something developed so as to make international influence possible, around the world.
Diversify - Expand you target audience and range of products.
Regulation - A rule(s) maintained by an authority.
Revenue - Income of an organisation/business.
Circulation - The movement/number of a product throughout the public.
Research : Who publishes ...
Paid-for magazines with a readership over 1 million in the UK in order of readership:
What's on TV - Ti Media
Radio times - BBC Magazines
TV Choice - H. Bauer Publishing
Take a break - H. Bauer Publishing
Good housekeeping - Hearst Corporation
Cosmopolitan - Hearst Corporation
BBC Gardeners' World - Immediate Media Company
H. Bauer Publishing:
How many magazines do they own?
600 Magazines
What two UK music magazines does it publish?
Q and MOJO
How have they diversified the MOJO brand?
There website( MOJO4Music.com)
What other types of media companies does H. Bauer Publishing ?
Magazine, Websites, radio stations, Music television channels
What are the two agencies that regulate magazines in the UK and which has H. Bauer Publishing joined?
IMPRESS and Independent Press Standards Organisation (IPSO), H. Bauer Publishing has joined IPSO
Revenue:
1. They sell Advertising Space
2. People buying the magazine (Circulation)
3. Sponsored content or product placement
4. Events ( Festivals etc ...)
Bauer Media Group is a diversified media conglomerate because they own multiple business like: Magazines, Radio stations, Websites and Music television channels, it is diversified because each that they own is all over a different range of businesses.
27th Nov 2019
MOJO Target Audience Infographic
L/O: To explore & define the magazine's target audience.
27th Nov 2019
MOJO: Uses & Gratifications
L/O: To identify what audiences get out of music magazines
Personal identity
Fandom - Reinforces the readers sense of being a fan of a particular genre or artist
MOJO magazine addresses educated lovers of 'authentic' music and so might serve to reinforce that identity.
Offers aspirational role models -music stars- with whom their readers may identify
MOJO features an 'legendary' musician on the cover of every months issue
MOJO's values popular music in the seriousness with which it's discussed and celebrated the 'classic rock' values of authenticity and passion.
Social interaction/ Relationships
Music magazines offer news and gossip that might form the basis of real-0life conversations
Music magazines usually follow a regular format and offer regular features and sections. This familiarity might provide a substitute for real life interactions.
Entertainment / Escapism
Music magazines offer a range of entertainment pleasures, such as comedy, gossip, CDs and other free gifts, striking visuals and attractive stars
MOJO offers escape from everyday life into the affairs of bands and artist
Surveillance / Information
Music magazines off a sense of giving information about music and the music world, which is a main function of music magazines
MOJO Offers:
'What goes on' - short articles about music news and current affairs, includes unfamiliar material such as 'rising artist' and' Mind-blowwers'
'Regulars' include 'Real gone' - obituaries - and ' Ask feed'
'Filter' includes reviews of recorded music, books, TV and film and live public even
Cover Analysis
L/O: To analyse the cover of magazine, linking it to genre and audience.
'BabyBoomer' Generation - The Baby Boom generation is most often defined as those individuals born between 1946 and 1964.
Diversification - The process of a business enlarging or varying its range of products or field of operation.
Audience address - How the text speaks to the audience, and involves and influences them.
Discerning - Having or showing good judgement.
House style - A company's preferred manner of presentation and layout of written material.
Intertextuality - The relationship between texts, especially literary ones.
29th Nov 2019
Cover Analysis
L/O: To analyse the cover of a magazine, linking it to genre and audience.
The Puff connotes the genre of rock with the person holding a guitar and has vibrant red stage lights, which is part of the rock genres colour palette, which block your view of the artist. This links to the rock genre which has red *as a part of its colour palette, which connotes love and passion that lots of rock songs are about. This will attract to the target audience because this is on the front cover which is what the reader will see first and if they like rock this will really appeal to the, leading them to want to read the magazine.
The masthead connotes the theme of a serious music magazine because of the text being of a title case, which is commonly seen as a serious way of writing. The block-caps also connote the masculinity of the magazine, which about 70% of the readers are male. The masthead its self connotes the magic of music ( MOJO - meaning magical charm ) and this would entice the targeted reader because they would like the musical content of the magazine. This doesn't link to a certain genre because the magazine contains may genres of music ; the masthead is also the colour it is - White - because it is common, in most if not all genres of music. This links to the target audience who are predominantly male readers who are hardcore music fans around the age of 30 - 50, and the magazines commonly speak about the bands and musicians from the 70's -> 90's which the target audience would have been a part of.
The main cover-line is a large font, block caps and title case, all connoting the importance , masculinity and seriousness of the cover-line, which also directly links into and explains the main image. The white < and yellow + colours link into the rock genre that the 'Foo fighters' are known for doing. The title and block caps also link into the seriousness and masculinity of the rock genre, as well as the colours of the writing, which all together links into the rock genre's colour palette and themes. This will appeal to the target audience because they will see in big letters ' Dave Grohl ' who is part of the ' Foo fighters ' and the reader would possible know the band and like their music, leading to them reading the magazine to find out why the popular drummer is in this issue of the music magazine. They have put Dave on the front because the TA would have been around while he establishing himself in the period of 70's to 90's, and they would recognise him because he is a currently popular musician and was back in the 70's to 90's which the hardcore music fans would remember him from.
The main image/star vehicle is the drummer from the rock band ' Foo fighters' and this connotes that he has done something very important to be in the magazine, and very special to end-up on the front cover. The mid shot type used is to show off Dave in the dark colours of rock >' ,there is also nothing covering his face, showing the importance of the image and hinting to how could be in this issue of the magazine. This will attract the target audience because they will see the non-blocked mid shot of Dave Grohl and recognise him from the Foo fighters and if they like the band then they are going to be intrigued into reading the magazine too see why he is in the magazine, because they would like the band he is apart of and like him. The main picture of Dave would stand out to the target audience because they would remember him from when he was establishing him self and so the hardcore music fans would recognise him and be enticed to see why he is in the magazine.
The minor cover-lines connote they are less important compared to the main cover line, yet still important to make it onto the front cover as the minor cover-line, it also connotes the artists importance to the reader and the music world. The colours of the minor cover line about Elvis' last mystery is white < and grey', as well as block caps showing the masculinity and linking to the colour palette of the rock genre, which Elvis was considered king of, "King of Rock 'n' Roll". The minor cover-line about Ian Dury which is a white and yellow and block caps writing, this is linking to the genres of rock and pop which Ian Dury is know for being a part of. The font of serif show the traditional and trustworthiness of the magazine, compared to the masthead which is sans serif, a more modern and young font. This would appeal to the target audience if they like current pop and rock artists and/or classic rock 'n' roll legends. This would appeal to the 30 -> 50 TA because they would have been around when these musicians were just making and , these are the hardcore music fan because they have continued to like to the musician, a name for them selfs and would recognise them and read on to find out why the musician would be in the magazine.
The Freebie offered with this magazine connote the trustworthiness of the magazine, because it is free with the magazine, and the fact that it has a picture of people having a good time connotes that the music that is included on the disk is up beat and good enough to get up and have a dance to. The disk says it is filled with 15 classic American underground songs that range from 1989 - 1992, and list all of the artist. So the yellow +, white < and grey ' all link into the classic American underground genre. This would appeal to the target audience because it is a free CD of music with a few songs that would be perfect for the readers who like American classics and especially if they like to get freebies. This would be appealing to the TA because it is free for start and they would enjoy the fact that they get a freebie with the magazine, as well as the fact that that the music is classic american underground might also entice them because they would recognise some of the artist or songs that are part of the disk.
The overall colour palette links into the main image and main cover line of Dave Grohl who is part of/ leader to a rock band and the colours of each part of the magazine cover itself connote the fact that it is a bright and likeable magazine. The colours link to most genre's because white <, yellow + and red * are colours associated with most genres of music. This will attract the target audience because it has bright colours that link to most genres if music, so it is very easily likeable for all readers. This would be recognised by the TA because they colours are trying to be neutral because those colours are the common colours in most genres so the Ta would recognise that the music magazine is not on one specific genre but many genres
PA By Max
WWW:You used good vocabulary and description of the genre and the target audience
EBI: explain the colours and their true meaning
* The colour Red connotes Love, Passion, Danger and strength.
+ The colour Yellow connotes the feelings of Bright, cheerful and Joyful.
< The colour White connotes the feeling of Calmness, goodness and purity.
> The colour black connotes Death, power and classic(al).
' The colour grey connotes Modern, futuristic and calmness.
4th Dec 19
DIRT
L/O: To reflect and improve on exam style analysis
The MOJO target audience is someone who is interested in established artist who put out good quality music, that can sound track their life. The MOJO TA also like timeless rock bands and classics and continues to follow and seek out modern music, listening to it through streaming services and the classic CD's and Vinyl. The TA would like this cover because it has the drummer from the classic rock genre and he is part of a very popular band that are commonly know for the classic rock genre. Other artist like : The Beatles, David Bowie, Pink Floyd, Led Zeppelin, Neil Young, The rolling stones and Arctic Monkeys. These band would most probably stand out the the MOJO TA because they are all well established artist and are all part of popular genres of music.
DIRT: Add in the audience appeal to the specific MOJO target audience e.g. Someone who is interested in established, quality music etc.
11th Dec 2019
Representation
L/O: To explore the concept of representation music magazine
Common stereotypes of:
Teenagers - Speak in only grunts and moans, mostly stay inside, acne, rude, don't listen to parents, trouble makers
Men - violent, hero's, muscular, physically strong, villains, lazy, worker, tattoos
American - fast food, lots of guns,
Lesbians - short hair, appear strong,
How is the artist being represented
The female artist Rihanna is being presented as young and her femininity is being show, these are being expressed especially by the excessive amount make-up she is wearing. Her femininity is also being show by the pink text. Her pose that she is creating is showing off her seriousness and this is commonly a male stereotype. The make-up is also making her look younger than she is, making her look in her early 20's. The sparkly bird on her shoulder shows that she seems to like the sparkly things and it also is connoting her wealth, This pose and facial expression is showing off her seriousness which makes you think she takes her music seriously and that she has avery serious personality despite her gender normally being represented as the complete opposite of serious. Her hair length also shows that she isn't a typical female and is different and is expressing that difference with the predominantly male hair style.
13th Dec 2019
Exam Prep
L/O: To explore the possible exam tasks for music magazines
Paper 2 : Music & News
1hr 15 mins
70 total marks
Section A
35 Marks
5 Questions
1 mark - identify
4 or 5 mark (x2) - Explain/analyse ( 4 mark = radio)
10 mark - analyse (music videos)
15 mark - analyse/evaluate music magazine
1 Marks
who published/ owns MOJO
Who regulates magazines and newspapers in the UK
what genre is MOJO Magazine
What is the term to describe a company that branches out into other media areas in order to make money? (Diversification)
5 Mark
You will get two covers MOJO and one other
Analyse the use of stereotype in Extract 1
Analyse the representation of (Genre/artist/Audience) in Cover 1
15 Mark
Looking at BOTH covers
Analyse the use of MEDIA LANGUAGE (10 marks)
Audience
Genre
Make a JUDGEMENT & come to a CONCLUSION about the difference (5 marks)
5 Mark practice
Analyse the use of stereotypes in the representation in Extract 1, the front cover of MOJO magazine. [5]
The representations that are being use are a serif font with a block caps mixture font style, the serif font shows off the femininity of the artist Madonna, the the block caps are showing masculinity which is associated with Madonna, this is also showing that she is not your stereotypical woman, she is a female with masculine traits. Her stage name Madonna, meaning virgin Mary, shows off her feminine side and fitting in with a typical feminine stereotype, then the cover line to go with the photo says " From street punk to pop majesty". The phrasing 'street punk' is showing off her masculine traits, which isn't a part of a female stereotype.
The counter feminine stereotype of short hair, black and white, her non-stereotypical female cloths (as well as counter pop artist stereotype), her sexualised facial expression (Very suggestive sexualised expression), her punk background linking into all of her counter stereotypes hence the short hair, which is punk like rebelion and anti-religious because her name meaning and then the cross hanging from her nose.
Rock = Extreme/violent/passion. Vocabulary used: Kill, Killer, music junkie and haunted
judgments:
Have they both got large mastheads?
A large photo?
Have they got extreme and emotive vocabulary?
Colour palettes?
Puff's?
Are they holding anything?
Banner?
8th Jan 2020
Music Video Styles
L/O: To research chosen case studies and how they are represented.
Performance - A music video that focus on the performance of the artist
Narrative - A music video that tells a story, that could match the lyrics of the song
Concept - A music video that is follows a particular artistic and visual style
Illustration - A music video that shows off/presets the narrative
Amplification - A music video that enhances a concept
Disjuncture - A music video to promote the song
10th Jan 2020
Music Videos
L/O: To explore the purpose music videos
Music videos aim to:
Promote both the album and the single sales.
Promote new artists to an audience and maintain an audience focus on an existing artist.
Promote and image of an artist or ban that is exciting and dynamic.
Entertain the audience and encourage re-plays of the video.
Create a visual image to convey the meaning and story of the song.
Music videos can feature the artist themselves actors, and they usually follow the codes and conventions of two main styles.
The performance music video
The different components in a performance music video are:
Footage of the artist performing, sining or playing instruments. The mode of address may be direct so the audience feels the artist is performing to them specifically. For example, one direction's You and I.
Clips from concert footage which often shows the crowd and makes the viewer feel apart of the concert audience. For example, Justin Timberlake's Take back the night.
Artists and bands may perform their songs in unusual places, such as cliff tops or on tropical beaches. Justin Bieber's, I'll show you is a good example of this type of video.
Footage of the band in informal situations that illustrate their jobs, such as casually singing on a tour bus or in their rehearsal room. For example The Vamps video Wild heart.
Unless the single or album that is being promoted is a live recording, all the video vocal performances will be Lip-Synched.
The narrative Music video
A narrative music video will usually:
Tell the story of the song lyrics through technical codes and how the video is edited. A good example of this is the Olly Murs' video Dear Darlin'.
Use the actors to tell the story of the song, although sometimes the narrative will cut back and fourth between the actors playing the roles and the music artist performing. This is what happens in the Carly Rae Jepsen video I Really Like You.
Music video can take the form of a short film to communicate the meaning of the song by using the same narrative techniques as a feature film. Taylor Swift's Blank Space, or Kanye West's Runaway - Which is an quote on quote 'epic' 34 minutes - these are good examples of this.
15th Jan 20
Music Video
L/O: To understand the different types of music videos
Artistic videos:
Music videos use artistic elements to enhance the overall piece. Some videos are purely artistic since they can show sequences with no obvious narrative and no singing. They can be described as artistic since they purposefully manipulate images but don't tell any sort of story. Purely artistic videos are more common in electronic or experimental videos.
Analysis of Apesh*t
Music video style: Artistic (because they are replicating art work), Performance( Dancing, Singing, performing/singing together)
Camera work: Close-ups( to show their power), Low medium shot, Low angle shots (to show their power), Long shots
Mise-en-scene: Representations, Museum/ Art gallery (Wealthy setting), lots of expensive looking clothing
Plenary: Using narrative effectively
A narrative-based video can be more meaningful than a performance-based video. It can also be easier to film and edit.
Why? To make a performance video interesting for 3-5 minutes, it needs to be extremely varied, achieved through careful choreography, filming techniques and editing.
The stage environment needs to be well designed, lighting needs to be effective... it can be hard to achieve.
Music video Theory
L/O: To explore a music videos theory in more detail.
Andrew Goodwin
Goodwin's writing in 'Dancing in the distraction factory'(Routledge 1992)
1. Music videos demonstrate genre characteristics.
2. There is a relationship between lyrics and visuals.
3. There is a relationship between music and visuals.
4. The demands of the record label will include the need for lots of close ups of the artists and the artist may develop motifs which recur across their work (a visual style).
5. There is a frequently to notion of looking(screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
6. There is often intertextual references (to films, Tv programs, and other music videos, etc) which can contribute to the postmodernism of music videos.
Intertextuality - John Stuart
John Stuart describes the music video as 'incorporating, raiding and reconstructing' is essentially the essence of intertextuality.
Using something with which the audience may be familiar to generate both potentially nostalgic associations and new meanings.
It is perhaps more explicitly in the music video than in any other form of media, with the possible exception of advertising.
22nd Jan 2020
Media Language
L/O: To understand the different types of music videos and their conventions.
Mise-en-scene - The arrangement of props on a scene.
Editing - The modification/preparation of a piece of material for publication.
Camera - What is used to take a photo or video.
Sound - The sound that is played in the background of material.
Narrative and Performance music videos are the predominant music video types, music videos can be both Narrative and Performance.
The purpose of a music video is to promote an artist/bands image, identity, talent, brand and status for the audience. Also to promote the artist's musical prowess for a specific audience.
Narrative music video's tell a story, while Performance music video's focus on the artist's performing, this could be singing or playing a musical instrument.
Uptown funk:
Shot types: Long shot, Mid-shot, low angle shot, panning shot, extreme close-up shot, canted/Dutch angle, crab shot
Editing: Cutting between multiply different locations, quick transitions from scene to scene instantly, fast transition, all in time with the music/beat,
Mise-en-Scene: Bright saturated colours, people casually walking past, Vehicles used by one main character, Building in the background, hair dressers street are the different scene areas,
Performance on stage at the end, with audience, while the whole music video was a performance, focusing on Bruno Mars dancing and singing with others dancing with him. Bruno is also mostly in the centre of the shot
If i were a boy:
Shot types: Mid shot, Long shot, establishing shot, close up
Editing: The whole video is made black and white, the transitions between scenes are quick
Mise-en-Scene: In the car, in the kitchen, on the street, in an office, props like coffee cups, food
This song is a narrative song and it tells the story of how she wants her and her husband should switch genders for the day, it also says about how men don't understand what it is like to be a woman.
Q1) What is the purpose of a music video?
To promote the artist/band and there brand and image.
Q2) What should it aim to promote?
The artists image, brand, identity, talent and status.
Q3) How can performance and narrative videos achieve this?
The video can achieve this by telling a story using the artist as the main character, and for a performance it must focus on the artist performing, this could be dancing, singing or playing an instrument.
Shot types
XLS - Extreme long shot, also know as an establishing shot.
LS - Long shot.
MLS - Medium long shot, from the knees up.
MS - Mid shot, waist up.
MCU - Medium close up.
CU - Close up.
BCU - B... Close up.
XCU - Extreme close up, Tear on the check, eyeball, mouth, nose.
Low angle - Places the subjects power.
Eye - Level - Shows no power.
High - Places the subjects to be less powerful.
Canted/Dutch - Every thing is a bit slanted, to show somethings not right.
Bird's Eye - Looking down on the subject.
24th Jan 20
Mise-en-Scene
L/O: To revise what mise-en-scene is, and to see how it is used effectively in music videos
Mise-en-Scene - It is every thing that we see on the screen
Song: Hit me baby one more time
Genre - Pop
Target Audience - Young girls
Costumes & Setting: School outfit/uniform, set in a school hallway
Positioning: Centre of the hallway dancing
Lighting: Medium light
Other connotations: They are rebellious, because they arn't wearing ties and are wearing crop tops, the lockers and uniforms connote that they are in school. The females are sexualised for the males that are potentially watching the music video.
What does ..... Mean:
Semiotics: The study of signs and symbols and their use or interpretation.
Lighting
High key lighting - One very bright light, shadows are seen as practically invisible and are very minimal, its main aim is to get as much lighting as possible on the subjects face, it will look good when looking back over the scene, and is very easy to set up the specific lighting, it also goes into a light hearted mood
Low key lighting - This is the exact opposite to high key lighting, It also creates high contrasts, light tones are light and dark tones are dark, it plays on dramatic, mysterious and intense moods is often used in action and drama based films and series, and has a higher lighting ratio and makes lights and darks very distinct, very useful for very intense scenes, like fight scenes and interrogations.
29th Jan 20
Music Videos
L/O: Review the music video again in more detail
Taylor Swift Look what you made me do
Low key lighting in the graveyard scene, high key lighting in the rich bathroom scene, the jewels shows her money and wealth high key lighting Bank robbing scene show lots of money and shows that she can afford to be in such a rich looking place. Most scenes show here being portrayed as wealthy and this is to show her real wealth that she has in reality. Most of the scenes are in high key lighting to show off her face in as much light and detail. Also in the shots where she is portrayed as wealthy there is lots of bright and vibrant colours. The Taylor zombie is a nice tribute to Michael Jackson's thriller, Intertextuality.
How does the Mise-en-scene promote the artists image or status in this video
In the bathroom scene where she is relaxing in a bath of jewels shows off her wealth and that she can afford to have nice things in life. This all shows off the audience that se can buy what ever she wants and whenever she wants. The 1$ bill next to her shoulder could be a reference to a sexual attack that she experienced and she took the guy to court and won the case but only sewed hm for 1$ just to expose him and get him a criminal record and didn't sew him for the money because she has enough money and isn't being greedy and wanting more money. The gold fittings shows that she does live her life in luxury and enjoys it her life of luxury, and tis continues to show her wealth and power.
How does the mise-en-scene create meaning for the audience (Answer in a P.E.E.E sentence)?
P: Taylor swifts pop u superstar celebrity image is promoted in her music video through media language.
E: The evidence for this is in the costumes, colours and lighting of each scene, for example with the costumes she uses, are references to some of her past music videos and other musicians.
E: This suggests that her fame and celebrity title has come from other musicians work and continues to gain fame from her previous work
E: This can also be expanded in the way that some of these recognisable costumes are used multiply times in the music video, in the scene where she crashes a golden sports car she is directly referencing one of Katy perry's music videos and the difference is that Taylor is holding a Grammy, this is because Katy perry has yet to win a Grammy.
(P = Point, E = Evidence, E = Explain, E = Expand)
5th Feb 20
Analyse Uptown Funk
L/O: To analyse the Mise-En-Scene of ' Uptown Funk'. Focusing on the connotations and how they create meaning for the audience.
Mise-En-Scene
Lighting - Hight key lighting to highlight the main 'characters'
Props - Woman for the main 'characters' to looks at, casual city scape involving buildings pavements roads cars, Shoe shinning station(including shoes shinners and all there necessary products and equipment needed) , hair dressers with all necessary things(like chairs hair products hair dryers, other customers aside from Bruno), Performance on stage at the end with instrument's, musicians to go with them and audience member's
How does the Mise-En-Scene create meaning for the audience?
- Answer using a P.E.E.E
P: Bruno Mars' celebrity image is promoted a lot during the music video for ' Uptown Funk' through various media language and Mise-En-Scene.
E: In the music video the camera is constantly pointing up to Bruno and the other main 'characters' who are wearing brightly suits clothing, hats, sunglasses and chains.
E: This brightly suits clothing suggest that he has a fashion sense for bright colours and fashionable hats, as well as sunglasses to logically protect their eyes from the sun or potentially to make them selves to look cooler.
E: The chains connotes wealth and fashion and that he likes to spend his money and show a sort of expensive fashion sense. The low camera angles looking up at the main characters show off their power and status which could links to how he has got the money to afford his chains and clothing. They are also in a city street which could be referencing that they have enough money to be able to afford to live in the city.
Which three elements of Mise-En-Scene do you think stand out in the uptown funk music video?
The three elements are: Their costumes, their limousine (which the street was closed down for them to drive through) and their accessories - especially their jewellery.
How do they link to the Music/Genre/tone and mood
How do they promote or highlight the star power of Bruno mars?
7th Feb 2020
Continue form last lesion
L/O: To analyse the Mise-En-Scene of 'Uptown Funk'. Focusing on the connotations and how they create meaning for the audience.
How do they link to the Music/Genre/tone and mood?
These link to the genre because the pop genre is accosted with bright colours and lots of expensive looking jewellery and the music because there is a line saying Hot Hot damn which links into his clothing which is hot pink. The vehicle that causes the whole street to be closed shows they are important and have lots of money and status to do this/have the privileges of being able to do this.
How do they promote or highlight the star power of Bruno mars?
This promotes his star power because he wears expensive looking clothing and jewellery which shows that he can afford to have expensive things and likes to show off to his fans and to promote the fact that he has money, and that he can get a whole street shut off just for his limousine to pass through with no-one else passing through.
Close up photo of bruno mars.
What camera shot type is it?
Close Up
It is used to make the audience focus on just Bruno and he could be singing a sad or serious song because of the close up shot type.
L/O: To explore how the camera is used to create meaning in music videos.
The connotations is that the song will be sad because she is in a baron land and singing about a sad topic, and a long shot so you can see links to the connotations because it is establishing the singer and the setting.
Camera work Cinematography
Shot type:
Mid
Close-up
Extreme Close-up
Long Shot
Extreme Long shot
Establishing
POV
Angles:
High
Low
Dutch
Movement:
Pan
Tilt
Tracking
Zoom(in/Out)
Handheld
Focus-Pull
Shot type: Medium shot.
Why: To focus on the two people having a conversation and to keep them as the main focuses.
Shot Type: Close up
Why: To focus on the important message that the singer is giving before the music video starts.
Shot types in Uptown Funk:
Close up : 46 Seconds in
Long shot ( Wide angle Shot ): 25 seconds in
Dutch Angle: -
Low-Angle shot: 34 Seconds in
Pan: 1.12 minuetes in
Dolly: 1.14 minutes in
Roll: 1.07 minuets in
Track/Truck: 6 seconds in
Common Cinematography
Naturalistic:
The most common style shoots either fixed or handheld or have subtle slower movements.
Expressionistic:
More uncommon and artistic/creative use of camera shots and movements. Often shows extreme angles or quick movements.
12t Feb 2020
Camera work
L/O: To explore how camera is used to create meaning in music videos.
What camera shot is used ?
Close-up
Why is it used? What might the artist be singing about?
It is used to make just the singer focused on and he might be singing about a sad topic because it is focusing on his face.
Make links to an element of Mise-En-Scene?
There is a low key lighting used to show some of his face but not all.
L/O: To explore camera and sound are used to create meaning in music videos.
Naturalistic:
The most common style shoots either fixed or handheld (for realism) or have subtle slower movements.
Expressionistic:
More uncommon and artistic/creative use of camera shots and movements. Often shows extreme angles or quick movements.
In uptown funk it is mostly expressionistic camera movements but has aspects of naturalistic movements.
P: The camera movement in uptown funk is mainly expressionistic.
E: For example, at on stage of the video there is a rolling/dutch angle shot that was used which this is a type of expressionistic.
E: The expressionistic camera work fits the tone of the song because the song is an expressionistic song so the camera work fits in with the tone of the song.
The two types of sound are in 2 types of categories Diegetic & Non-diegetic sound.
Diegetic sound is sound that characters in the story world can hear. While non-diegetic music external to the story world that only the audience can hear.
Internal diegetic
Is sound that the characters and audience can hear but is an internal/in the characters head that is edited over after the scene has been filmed.
The lyrics
This hit, that ice cold
Michelle Pfeiffer, that white gold
This one for them hood girls
Them good girls straight masterpieces
Stylin', wilin', livin' it up in the city
Got Chucks on with Saint Laurent
Gotta kiss myself, I'm so pretty
Michelle Pfeiffer, that white gold
This one for them hood girls
Them good girls straight masterpieces
Stylin', wilin', livin' it up in the city
Got Chucks on with Saint Laurent
Gotta kiss myself, I'm so pretty
I'm too hot (hot damn)
Called a police and a fireman
I'm too hot (hot damn)
Make a dragon wanna retire man
I'm too hot (hot damn)
Say my name you know who I am
I'm too hot (hot damn)
And my band 'bout that money, break it down
Called a police and a fireman
I'm too hot (hot damn)
Make a dragon wanna retire man
I'm too hot (hot damn)
Say my name you know who I am
I'm too hot (hot damn)
And my band 'bout that money, break it down
Girls hit your hallelujah (whoo)
Girls hit your hallelujah (whoo)
Girls hit your hallelujah (whoo)
'Cause uptown funk gon' give it to you
'Cause uptown funk gon' give it to you
'Cause uptown funk gon' give it to you
Saturday night and we in the spot
Don't believe me just watch (come on)
Girls hit your hallelujah (whoo)
Girls hit your hallelujah (whoo)
'Cause uptown funk gon' give it to you
'Cause uptown funk gon' give it to you
'Cause uptown funk gon' give it to you
Saturday night and we in the spot
Don't believe me just watch (come on)
Don't believe me just watch uh
Do the lyrics tell a story?
No
Can we find a link between the lyrics and the type of video uptown funks?
Is the lyric sung in the video diegetic or non-diegetic?
Diegetic
Write down unusual lines of lyrics from the song:
What do those lyrics suggest about Bruno Mars' image?
Does the lines fit the tone, attitude and style of song or performance in any way?
1. "Got Chucks on with Saint Laurent" - This suggest that he is a religious person and likes to show his religious image, and it doesn't fit the tone or attitude of the song.
2. " 'Cause uptown funk gon' give it to you " - This suggest that he is a nice person and that he is going to give you something nice, or that they will give you something bad. This does still fit the tone and attitude of the song because their outfits suit the style of a gang and 'gangsta' image and so suits the tone and attitude.
28th Feb 20
BBC Radio 1 Live Lounge
LO: To research the radio industry and BBC Radio 1
This section will look at BBC Radio 1 live lounge, focusing on one episode.
We will be looking to study how regulation works, the BBC's attempts to fulfil its PSB remit: how radio targets a specific demographic, how radio has responded to the digital challenge, how media industries adopt convergence and the effect of this on its industry and audience consumption.
In the UK, the term ' public service broadcasting ' refers to broadcasting intended for public benefit rather than to server purely commercial interests. The communications regulator OFCOM requires that certain television and radio broadcasters fulfil certain requirements as a part of their license to broadcast. All of the BBC's television and radio stations have a public service remit, including those that broadcast digitally.
The public service broadcasters are those you can get for free on TV with out box or cable: Channel 4, Channel 5 and the BBC . While all BBC public service television channels are PSB channels, only the main channels of each of the other public service broadcasters have this status.
BBC - British Broadcrasting Crompany
1. How many national radio stations do the BBC operate? What are they and how are they different in terms of content ad audience?
BBC Radio 1( pop/current young adult), BBC Radio 2, BBC Radio 3, BBC Radio 4( Talk, news, interviews...), BBC Radio 5 Live, BBC radio 1Xtra, BBC Radio 4 Extra, BBC Radio 5 Live Sports Extra, BBC Radio 6 music and BBC Asian Network
2. How many Regional radio stations do they BBC operate?
40
3. How are these funded?
Their funded by the licence fee paid by UK households, primarily the TV licence.
4 . Who is the direct competition to PSB Radio?
Heart, Pirate FM
5. Name 5 Commercial radio stations and their target audience?
6. What different ways can people listen to BBC Radio 1?
Radio, DAB digital radio, Online and BBC iplayer.
BBC Radio 1 audience is clearly addressed by presenters that are close to the age of the main demographic of 15 -29. (Though Radio 1 presenters themselves will tend to be towards the upper end of this age range or slightly older.) Targeting a young audience, the language of the presenters is restless and energetic, often using informal, everyday language that may include some slang and intertextual references to pop-culture.
4th Mar 20
BBC Live lounge
L/O: To explore how BBC Radio 1 meets its PSB remit and meets the need of its target audience
Remit
The remit of Radio 1 is to entertain and engage a broad range of younger listeners, with a distinctive mix of contemporary music and speech. Its target audience is 15 - 29 years old and it should also provide some programming for younger teenagers.
It should offer a range of new music, supporting emerging artist - especially those form the UK - and provide a platform for live music. News, documentaries and advice campaigns should cover areas that are relative to young adults.
11th Mar 20
BBC Live lounge
L/O: To continue from last lesson.
Convergence
Media convergence is a term that can refer to the merging of previously distinct media technologies and media forms due to digitalisation and computer networking. They are
DAB - Digital Audio Broadcasting
FM Radio
LW - Low Wave
MW - Medium Wave
Freeview TV, Sky TV and Virgin TV
Online
On Mobile Via Mobile Apps
On digital music players
Smart speakers
Convergence - Means the audience are offered the choice in How they can consume the content and When they consume it. BBC Radio 1: The live lounge can be accessed via the commercial platform of Vevo.
What advantage is there for the BBC, Vevo and the audience ?
The BBC can have more views on their live lounge and is not overloading the servers due to too many people watching, Vevo gets more views on their platforms and so get more views and the audience has more platforms to view the live lounge on.
11th Mar 20
Ofcom Regulation
L/O: To explore how the BBC is regulated
The radio industry is regulated by Ofcom, who also covers the TV industry. Ofcom's duty is to examine complaints made against radio stations, to determine if the broadcasting code has been breached.
Ofcom exists to ensure the broadcasting code is being upheld and that listeners are protected from harmful or offensive material, unfair treatment and loss of privacy.
Plurality - This is ensuring their is a diversity of viewpoints available and consumed across within media enterprises and preventing any one media owner or voice having too much influence over public opinion and the public agenda.
Write a pitch for a new live lounge style program for Pirate FM, broadcasting local and national music.
You must:
- Outline the format of the show - Whats it about, how will it run and what will it include
- Where would you want to broadcast from ?
- What restriction would you have to be aware of ?
- Who is the target audience ? (Be specific)
- What time would you broadcast and why?
- How can you target your chosen demographic effectively ? (Convergence, content, advertising etc.)
Name : Teen FM
Broadcasting Times : 7:45 -> 9:00 and 4:00 -> 5:30
Broadcasting place: A new studio in the middle of the broadcasting towns.
TA: 10 -> 30
The restrictions we would have to follow would be no inappropriate language or content and no controversial topics or one presenters opinion. The broadcasting times that are chosen are the morning before school and during the school run as well as after school giving time for the TA to get in from school and relax for a bit before the show, and it goes up until roughly before an average time families normal go for their evening meal. We can target our demographic by talking about relative topics such; Interview tips, local jobs that are open/available, local and international news, hot topics, school tips and news, sports - events and spaces in local teams - , gaming because it is a common activity in the TA, Q and A sessions and call in debates.
This is the first logo that i have created for Teen Fm and i have made it on a large photoshop file so I can create more in the future and have them all on the one file, I have made this because I feel it is not one genre rather than the other, so is not primarily one genre which could give potential listeners the idea that is just one music genre and so have have gone with a basic logo and then made it informative. To improve this I would change the black boxes to a different colour palette in-order to make it stand out more and be more unique and interesting.
18th Mar 20
BBC Radio 1 Live lounge
L/O: To analyse the structure of Live lounge & the audience appeal
Clara Amfo Fact file:
Background: Born 28th May 1984, an started as a nickelodeon presenter, and entered a BBC competition that saw her a job at CBBC.
Previous presenting jobs: Nickelodeon, KissFM in London hosting the overnight show
Awards: Glamour award for radio presenters
Current jobs: BBC Radio 1 Live Lounge
DJ Ace Fact File:
Background: born 1974 in Switzerland, met Vis in BRIT school
Previous presenting jobs: Interviewing former WWE wrestlers, was a trouble makers of radio(Ace and Vis)
Awards: Won a gold sony radio academy award for their lunchtime show on BBC radio 1Xtra in 2014
Current jobs: Live lounge Weekdays presenter
What is the audience appeal of the Live Lounge?
The show is Live, quite casual, it follows a regular format
Why is it different to other radio shows?
It is Live and is held in a lounge not a small studio room
What can you access from the Live lounge website?
Previous episodes, a calendar showing future shows ad about the host, links to both Radio 1 and 1Xtra and a summary of the Live Lounge Month.
What artists are mentioned?
The artist in the latest Live Lounge show
What other Live Lounge products are their available?
Sports, Weather, Iplayer, sounds and a more section, Social media platforms, Youtube and Facebook, illustrate this. Each platform uses convergence to repost and share Info.
25th Mar 20
BBC Radio 1 Live Lounge
L/O: TO analyse a specific episode of Live lounge
Research the artist Mahalia
Background: She is from Leicestershire and has an British-Irish father and a Jamaican mother, she would often spend time writing her own songs, her first song was at age 8 and her first major record deal was at age 13. She is currently 21 and is in the hip hop soul genre of music and her latest album was 'Love and Compromise' which was released 6th September 2019. She has won a few awards which consist of, critics choice awards at the BRIT awards, Sound of 2019 from the BBC and ones to watch 2019.
Explain how and why producers of radio programmes target different audiences. Refer to the Radio 1 Live Lounge to support your answer.
[10]
• What could you include?
• How could you use the episode to support your answer?
Radio producers target different audiences because they want to expand their audience range and this would then boost views/listeners and this would benifit the radio station making it more popular. Radio stations also go on to have a newer style of station where they are in a lounge and have live performances where you can see the host and the artist, like radio 1 live lounge where they have the host sitting at a setup hostin/presenting the show and the artist performing live with a band all live in the lounge this the offers the audience a much different variety and take on radio online. Radio 1 live lounge also has the artist do their own song as well as cover of any song that they like and is appropriate for the audience, which diversifys it from other radio stations. For example with the Radio 1 live lounge episode with Mahalia she sings one of her own songs first then there is a small interview with the host and the artist, then the artist goes and sings a song from an artist that she like in a cover form to give their own take on the song, and then to finish the part off their is another small interview before the next live performance or segment of the show.
27th Mar 20
Uses and gratification theory
L/O: To understand the impact of meaning encoded, you must be able to identify audience gratifications/pleasures as well as apply audience theories when deconstructing a media text.
USES & GRATIFICATIONS THEORY
Uses and Gratifications theory as developed by Blulmer and Katz suggests that media users play an active role in choosing and using the media. Blulmer and Katz believed that the user seeks out the media source that best fulfils their needs.
The uses and gratifications theory assumes the audience chooses what it wants to watch for five different reasons.
Information and Education – the viewer wants to acquire information, knowledge and understanding by watching programmes like The News or Documentaries.
Entertainment – Viewers watch programmes for enjoyment.
Personal Identity - Viewers can recognise a person or product, role models that reflect similar values to themselves and mimic or copy some of their characteristics.
Integration and social interaction – the ability for media products to produce a topic of conversation between people. For example who is the best contestant on The X-factor who which was the best goal shown on Match of the day.
Escapism – Computer games and action films let viewers escape their real lives and imagine themselves in those situations
Explain some reasons why might people listen to the radio? Refer to the Uses and Gratifications theory in your answer.
People might listen to the radio because it could be just a friendly sound in the background to what they are doing, or it could be because there is something informative on the radio station that day at a certain time. It could also be for entertainment purposes during a boring time/task, or because there is a famous person on that time that they want to here and maybe have an social interaction with. It could also be because people want to escape from their life for a while and listen to the songs that are being played or listen to a certain segment of the show.
Explain some of the threats facing the radio industry and how the industry is responding to these threats.
Some threats that are facing the radio industry are online streaming service platforms that offer the same styles and more of music for customers with less advertisements, but for some you have to pay for the service or pay to upgrade it and get a better version of the service. However, the radio industry has come back with a response to these streaming services in the form of their own take on online radio, for example BBC radio 1 Live Lounge which still includes your normal songs and other segments which the streaming services don't have, but the Live Lounge has live performances by artists as well as it is all broadcast live and so you can actually see the host, artist performing live and the live band.
Q1. What does radio as a media form offer audiences?
Entertainment, News, Interaction and Information.
Pirate radio stations
? Cannot find an answer
Technology has changed gratification to audiences because there is a lot more to offer the audiences.
Yes, because peoples still listen to the radio for many things like, the commute to work or school or things like a background for when they are at home doing chores, despite all of the streaming services and what they offer radio is still surviving and well because aside from the music radio is live and offers extra's, like news/information, entertainment in-between songs, chances to win things and it is hosted not just playing song after song after song with no people talking in-between. So yes I believ radio will be around for a strong 10 years to come and many years to follow after that.
GENRE RESEARCH: good, detailed notes
ReplyDeleteGENRE & AUDIENCE: good analysis of genre and audience appeal
MAGAZINE INDUSTRY & MOJO RESEARCH: detailed
MOJO AUDIENCE INFOGRAPHIC - great start but far too wordy. Try using more images to represent different elements
MOJO COVER ANALYSIS - WWW: a detailed analysis linking the conventions to genre and content; good terminology DIRT: add in the audience appeal to the specific MOJO target audience e.g. Someone who is interested in established, quality music etc.
DIRT TASK - this is spot on but needs to be interwoven to initial answer where relevant
ReplyDeleteREPRESENTATION Q: great identification and explanation of representation and stereotypes
Radio Station Programme:
ReplyDeleteWWW: Great work, I love your logo and think it works well with the colours. You have considered your audience and timeslots
EBI: You could consider and research the artists, local or national that you could consider.