There are THREE sections of the FAMILY TARGET AUDIENCE: kids who like Lego; parents of kids who used to play with Lego themselves; young cinema goers.
- Explain how The Lego Movie appeals to each of them using the following areas:
- Characters
- Narrative
- Settings
- Themes
Kids Who Like Lego:
The characters will appeal to kids because they likely play with Lego and so will recognise it and like the movie if they like Lego. The narrative would be appealing because the characters are going through different worlds made of Lego and children tens to want lots of Lego so would really like the idea of many worlds of Lego. The theme of Lego throughout would be appealing because it is 90% Lego and so the children would love that because Lego is fun and cool so a whole movie about it would be very appealing.
Adults who have kids and used to play with Lego themselves:
The characters would be appealing to the adults because there are a few retro characters from when they were children as well as well known super hero's who they could potentially like. The narrative could be appealing because it is a simple yet effective narrative that is understood and enjoyable for all ages. The settings could be appealing because the parents might have built some of the settings or parts of those settings and so would like to see them in a just Lego world. The themes of Lego and many different worlds could be appealing because of the different worlds liking into the story line of the matrix which the adults would have likely seen and potentially enjoyed.
Young Cinema Goers:
The characters could be appealing because they would at this age have just stopped playing with Lego or are about to stop and so they would recognise some of the characters and enjoy the separate films that they are in or just like/remember the character. The narrative is similar to the matrix which they might have seen and enjoyed as well as it being a Lego version would be quite interesting. The settings of different world would be appealing because it shows the different landscapes off as well as so much you can make out of Lego. The themes of wanting to glue the world in one place would be interesting and relatable because at this age everything they do are told is run and monitored by adults so they could like to the themes of being trapped and stick in their place.
- What methods did they use to PROMOTE the Lego Movie and how did it target the different parts of the target audience? You should talk about the following methods:
- Poster Campaign
- TV Advertising
- Film Trailers
- Social Media
- Merchandise
One method of promotion was that of having one main poster with practically every character on it as well as having many other posters which was centred around just one character and this then appealed to older people because it has retro character but also younger people because it ha super hero's on others. They also had a whole ad break of a few Lego movie adverts but also other adverts of the time made out of Lego to raise awareness of the film and to get people to experience what the film could do as well as the sort of stuff involved and it was view by most people because lots of people from lots of age ranges watch Television. Film trailers were also release on Tv as well as Social media and other places on the internet to spread the movie out their but also to different age groups from adults to young cinema goers. Merchandise was also like a Lego movie game which had the same story as the Movie so it allowed people to play it and feel more involved with the story and feel as though they are making an impact on the story.
